Welcome to our blog!

Here, you will discover the luxury car industry in a marketing brand audit point of view.

We will be treating issues such as what does a luxury car represents for a human being, the way brands on this market differentiate themselves from one another, the kind of relationship that buyers have with these brands, the emotions and personality of these brands, their marketing and communication strategies, the nature of the product and the purchase of such goods…

We will explore this fascinating market and focus on two very different brands belonging to it: the very English one, all about comfort and elegance; as opposed to the very Italian one, all about performance and aggression: Rolls-Royce and Lamborghini.
Have fun!